Social Media & Digital Marketing

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About Course

About the instructor

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Course Curriculum

INTRODUCTION TO DIGITAL MARKETING

  • LESSON 1

EMAIL MARKETING

  • Introduction to Email Marketing
  • Setting Up Your Mailchimp
  • Uploading your Email List
  • Sending Your First Campaign
  • MAILCHIMP LANDING PAGE AND AUTOMATED CAMPAIGN

GRAPHIC DESIGN WITH CANVA

  • FUNDAMENTALS
  • SEEING DESIGNS
  • TYPOGRAPHY
  • IMAGES
  • COLOUR THEORY
  • LAYOUT & COMPOSITION
  • BRANDING AND IDENTITY
  • SETTING UP CANVA FOR GRAPHICS
  • USING REMOVE.BG
  • CREATE A LOGO WITH CANVA
  • CREATING YOUR FIRST DESIGN

GOOGLE ADS

  • INTRODUCTION TO GOOGLE ADS
  • SETTING UP GOOGLE AD ACCOUNT
  • SEARCH MARKETING
  • DISPLAY MARKETING
  • VIDEO MARKETING

BLOGGING

  • INTRODUCTION
  • SETTING UP YOUR BLOG
  • POSTING ON YOUR BLOG

EBULK (SMS MARKETING)

  • SETTING UP YOUR SMS PLATFORM

SOCIAL MEDIA MARKETING

  • INTRODUCTION TO SOCIAL MEDIA MARKETING
  • INTRODUCTION TO FACEBOOK MARKETING
  • SETTING UP FACEBOOK PAGE
  • RUNNING YOUR FIRST FACEBOOK ADS
  • REACH CAMPAIGN OBJECTIVES
  • BRAND AWARENESS CAMPAIGN OBJECTIVES
  • TRAFFIC CAMPAIGN OBJECTIVES

MINI-IMORTATION

  • LESSON 1
  • LESSON 2

YOUTUBE MANAGEMENT

  • INTRODUCTION
  • SETTING UP YOUE YOUTUBE CHANNEL

SEARCH ENGINE OPTIMIZATION

  • INTRODUCTION TO SEO
  • INTRODUCTION TO SEO (PART 2)
  • BUSINESS SEO

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