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CICRM NYSC EXAMINATION

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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41...……………. is the difference between the price of a product and what it costs to make that product.

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88. ________ is not a marketing strategy

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23. …………. is one of the functional strategies

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36. The following are pricing methods except …………………

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99. According to Robert Tennenbaum, the style of leadership manager chooses depends upon any of the following except

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18. A customer phone calls to make an appointment for a hair treatment is a type of ………….

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22. The increased importance of planning in a business enterprise is the direct result of the changing environment in which the ……

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58. Which of these is not a need of every customer?

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76. Company’s engaged in international market because of the following reasons except

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95. One of these is not a concept fundamental to organisation

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66. Characteristics of a good policy includes all of the following except

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14. ………. refers to a sender manipulating information so that it will be seen more favourably by the receiver.

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90. The BCG Model categorized product into all of these units of market share categories except

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27. A company that requires physical, financial and managerial resources for growth is operating under …………

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35.  ..…….. permits a specialist in a given area to enforce his direction within limited and clearly defined scope of authority

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4. Which type of organization is purely advisory

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20. One of the functions of strength in SWOT analysis is that …………………

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16. ………. is to assemble a group of people with knowledge and interest in a specific problem and encourage free flow of creative comments.

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100. ________ is not a policy issue

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46. Implement the best solution’ occurs at what stage in the problem-solving model

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93. _______ states that there is a limit to the number of subordinate that one supervisor should supervise

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28. Cost of internal distribution includes all except

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59. All of these are barriers to excellent customer service except

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10. The systematic and thorough examination of a company marketing position is known as

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44………….. is one of the most popular methods of determining a customer’s satisfaction

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57. Comfort zone can be best described as …………………………..

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42……….. is the way of adopting a specific strategy and consistently use it for a company’s marketing operations.

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7. The process of maintaining a balance among the products by a company is called …………….

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29. The following are the steps to empower customer service provider except……….

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97. Element of leadership includes all of these except

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96. Among these is not policy and related terms

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93. According to Henry Mintzberg, the manager’s role involved all of the following except

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74. Which of these is not among the acronyms for PEST Analysis?

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51. In 5C analysis, ……………  is not included

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98. Which of these is not included in the leadership types

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79. One of these is not an impetus for international strategic alliance

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71. Which of these is not a concept for explaining a company’s orientation towards the market?

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63. The following are steps to empowering customer service providers except

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56. The following are the categories of global marketing information requirements except ……….

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86. Criteria for allocation of marketing cost includes all of the following except

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47 One of the functions of management is ………………..

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55. All communication problems can be treated in the following ways except …………………

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13. ……….. is the procedure you use to recover from a situation where things went wrong and the customer has suffered.

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15. The father of ‘scientific management’ is …………………

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94. Which among these is not a type of formal organisation

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2. Intangibility is one of the characteristics of ……………

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3. When a cooperation takes place between two or more international firms in order to share production facilities, co-funding of research projects and marketing of each other’s products, it is known as …………

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70. One of these is not the reasons why customers are challenging

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65. Elements of leader effectiveness includes all of the following except

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85. All of these are characteristics of service pricing except

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45. Which one of the following is not among Robert Katz’s approaches

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25. When we are talking about needs, emotions or issues that made the call or visit necessary in the first place, we mean ………..

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89. _______ is not a pricing strategy

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48. …………. is a type of promotional mix in which marketing reach the targeted customers with techniques

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39....……… states that authority and responsibility should flow in a clear unbroken line from the highest executive to the lowest

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87. The characteristics of effective segmentation include all of the following except

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30. A plan or strategy designed indefinitely to maintain a good cordial relationship with the existing customers is known as     …………

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40.………… is a continuous attempt to satisfy and keep current customers activity involved in conducting business.

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83. Which of these is not among the enhance 3Ps in the pillars of marketing

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12. The approach suggested by Peter Drucker and popularized by George Odiorne is ………………

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33. ……….. is the overall feeling of contentment with a customer interaction

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82. Among these are the scope of service marketing management except

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53. Fixed costs plus Variable costs is ………………..

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72. Evolutionary phases of global marketing include all of these except one

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31. The following are examples of what can be done to make a business more customer friendly except …………

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9. ………..  is the simplest and most direct type in which position has general authority over the lower position in the hierarchy

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52. Excellent customer service is so rare because it requires two things that the average person and organization are unwilling to commit to ………. and …………

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6. The process that measures the current performance and guides it towards predetermined goals is known as ………………….

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38. Quality is a general term which covers a number of matters that includes …………..

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60. One of these is not a technique for exceeding customer expectations

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  1. How many stages do we have in marketing segmentation

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73. The common themes that runs through the discourse of globalization include all of the following except

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67. Which of these is not an example of co-production?

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75. Factors affecting pricing policies includes all of the following except

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50. A self-appraisal can be performed simply by writing down …………… and …………….

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11. The purpose of the escalation procedure is to have an outlet for  …………………. Issues

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62. All of these are the questions to ask when identifying consumption behavior except

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5. One of the best ways to handle a challenging customer is ……….

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32. Corporate generated surveys can collect a quantity of information or data which are ………

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69. Which of these is not a method of communication?

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81. Functional Alliance include all of the following except

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34. The full meaning of FOB is …………

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24. The new product stage is a stage that a product will be ………………..

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26. The golden rule stated that ……………………..

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61. One of these is not a barrier to problem solving and decision making

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64. Which of the following is not a communication barrier

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80. ________ is not a type of buying-decision behavior

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54. The two common strategies of problem-solving are …………… and ………………….

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21. One of the benefits of internal marketing is ……………………

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77. The stages of the international product life cycle include all except the following

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91. _______ is a management function which deals with deciding in advance what to do, when to do and how to do

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68. Why coproduction works

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78. National legal systems vary on the following aspects except

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37. When it is not possible to separate a seller and buyer for the customer’s need or service, it is called …………

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17. By convincing a buyer to take specific course of action through face to face contact is known as ………………..

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43. Sometimes the most motivating action we can share with our customers is to…………..

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