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41...……………. is the difference between the price of a product and what it costs to make that product.

88. ________ is not a marketing strategy

23. …………. is one of the functional strategies

36. The following are pricing methods except …………………

99. According to Robert Tennenbaum, the style of leadership manager chooses depends upon any of the following except

18. A customer phone calls to make an appointment for a hair treatment is a type of ………….

22. The increased importance of planning in a business enterprise is the direct result of the changing environment in which the ……

58. Which of these is not a need of every customer?

76. Company’s engaged in international market because of the following reasons except

95. One of these is not a concept fundamental to organisation

66. Characteristics of a good policy includes all of the following except

14. ………. refers to a sender manipulating information so that it will be seen more favourably by the receiver.

90. The BCG Model categorized product into all of these units of market share categories except

27. A company that requires physical, financial and managerial resources for growth is operating under …………

35.  ..…….. permits a specialist in a given area to enforce his direction within limited and clearly defined scope of authority

4. Which type of organization is purely advisory

20. One of the functions of strength in SWOT analysis is that …………………

16. ………. is to assemble a group of people with knowledge and interest in a specific problem and encourage free flow of creative comments.

100. ________ is not a policy issue

46. Implement the best solution’ occurs at what stage in the problem-solving model

93. _______ states that there is a limit to the number of subordinate that one supervisor should supervise

28. Cost of internal distribution includes all except

59. All of these are barriers to excellent customer service except

10. The systematic and thorough examination of a company marketing position is known as

44………….. is one of the most popular methods of determining a customer’s satisfaction

57. Comfort zone can be best described as …………………………..

42……….. is the way of adopting a specific strategy and consistently use it for a company’s marketing operations.

7. The process of maintaining a balance among the products by a company is called …………….

29. The following are the steps to empower customer service provider except……….

97. Element of leadership includes all of these except

96. Among these is not policy and related terms

93. According to Henry Mintzberg, the manager’s role involved all of the following except

74. Which of these is not among the acronyms for PEST Analysis?

51. In 5C analysis, ……………  is not included

98. Which of these is not included in the leadership types

79. One of these is not an impetus for international strategic alliance

71. Which of these is not a concept for explaining a company’s orientation towards the market?

63. The following are steps to empowering customer service providers except

56. The following are the categories of global marketing information requirements except ……….

86. Criteria for allocation of marketing cost includes all of the following except

47 One of the functions of management is ………………..

55. All communication problems can be treated in the following ways except …………………

13. ……….. is the procedure you use to recover from a situation where things went wrong and the customer has suffered.

15. The father of ‘scientific management’ is …………………

94. Which among these is not a type of formal organisation

2. Intangibility is one of the characteristics of ……………

3. When a cooperation takes place between two or more international firms in order to share production facilities, co-funding of research projects and marketing of each other’s products, it is known as …………

70. One of these is not the reasons why customers are challenging

65. Elements of leader effectiveness includes all of the following except

85. All of these are characteristics of service pricing except

45. Which one of the following is not among Robert Katz’s approaches

25. When we are talking about needs, emotions or issues that made the call or visit necessary in the first place, we mean ………..

89. _______ is not a pricing strategy

48. …………. is a type of promotional mix in which marketing reach the targeted customers with techniques

39....……… states that authority and responsibility should flow in a clear unbroken line from the highest executive to the lowest

87. The characteristics of effective segmentation include all of the following except

30. A plan or strategy designed indefinitely to maintain a good cordial relationship with the existing customers is known as     …………

40.………… is a continuous attempt to satisfy and keep current customers activity involved in conducting business.

83. Which of these is not among the enhance 3Ps in the pillars of marketing

12. The approach suggested by Peter Drucker and popularized by George Odiorne is ………………

33. ……….. is the overall feeling of contentment with a customer interaction

82. Among these are the scope of service marketing management except

53. Fixed costs plus Variable costs is ………………..

72. Evolutionary phases of global marketing include all of these except one

31. The following are examples of what can be done to make a business more customer friendly except …………

9. ………..  is the simplest and most direct type in which position has general authority over the lower position in the hierarchy

52. Excellent customer service is so rare because it requires two things that the average person and organization are unwilling to commit to ………. and …………

6. The process that measures the current performance and guides it towards predetermined goals is known as ………………….

38. Quality is a general term which covers a number of matters that includes …………..

60. One of these is not a technique for exceeding customer expectations

1. How many stages do we have in marketing segmentation

73. The common themes that runs through the discourse of globalization include all of the following except

67. Which of these is not an example of co-production?

75. Factors affecting pricing policies includes all of the following except

50. A self-appraisal can be performed simply by writing down …………… and …………….

11. The purpose of the escalation procedure is to have an outlet for  …………………. Issues

62. All of these are the questions to ask when identifying consumption behavior except

5. One of the best ways to handle a challenging customer is ……….

32. Corporate generated surveys can collect a quantity of information or data which are ………

69. Which of these is not a method of communication?

81. Functional Alliance include all of the following except

34. The full meaning of FOB is …………

24. The new product stage is a stage that a product will be ………………..

26. The golden rule stated that ……………………..

61. One of these is not a barrier to problem solving and decision making

64. Which of the following is not a communication barrier

80. ________ is not a type of buying-decision behavior

54. The two common strategies of problem-solving are …………… and ………………….

21. One of the benefits of internal marketing is ……………………

77. The stages of the international product life cycle include all except the following

91. _______ is a management function which deals with deciding in advance what to do, when to do and how to do

68. Why coproduction works

78. National legal systems vary on the following aspects except

37. When it is not possible to separate a seller and buyer for the customer’s need or service, it is called …………

17. By convincing a buyer to take specific course of action through face to face contact is known as ………………..

43. Sometimes the most motivating action we can share with our customers is to…………..