Digital Marketing Examination – Corp Memberscheme

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple-choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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1 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

2 / 100

DM. Which of these is use to track your performance and traffic ?

Google ads

Google Analytics

Facebook Ad Manager

3 / 100

DM. Before you can monetize your YouTube channel you need the following.....................

100 subscribers only

10,000 subscibers

none of above

4 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

5 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

6 / 100

DM. The following individuals are bloggers except

Ladun Ladi

Femi Filani

Kemi Showande

7 / 100

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

8 / 100

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

9 / 100

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

10 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

11 / 100

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

12 / 100

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

13 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

14 / 100

DM. JPG is what type of image

Image with background

Image without background

Image in motion

15 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

16 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

17 / 100

DM. ................................. is not a Facebook campaign goal

Messages

Awareness

Lead generation

Traffic

18 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

19 / 100

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

20 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

21 / 100

DM. Facebook marketing has .................. campaign objectives ?

5

3

10

22 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

23 / 100

DM. *|FNAME|* is use to generate ................................

all names

first name

username

24 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

25 / 100

DM. Search engine Optimization is divided into ........................ sections

1

2

3

4

26 / 100

DM. Who is the current owner of Instagram ?

Mark Zuckerberg

Kevin Systom

Jack Dorsey

27 / 100

DM. Mailchimp is a powerful platform for .................... except

Emailing

Lead generation

Graphic design

28 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

29 / 100

DM. The following are social media platforms except

Facebook

Twitter

Blogspot

30 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

31 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

32 / 100

DM. .............................. is the largest social media platform

Instagram

Facebook

LinkedIn

33 / 100

With Digital Marketing you can reach people in your location and outside your country.

True

False

Uncertain

34 / 100

Digital marketing includes all of these except -------------------------

Email Marketing

Radio Marketing

Social media Marketing

Google ads

35 / 100

Search ads do not use........................

Budget

Audience

Hashtags

Location

36 / 100

Google search ads can be targeted based on all of these except ...........................

Hashtags

Location

Budget

Interests

37 / 100

Which of the following is use for sending bulk sms................

www.dbulksms.com

www.ebulksms.com

www.bulk.com

38 / 100

The type of ads that pop up to your screen while browsing is known as .............................

a. Search ads

b. Mapon Ads

c. Display ads

39 / 100

A business owner who wants to create google ads will sign up to ?

a. www.google.com

b. www.ads.google.com

c. www.googleads.com

d. www.googlebiz.com

40 / 100

Which of these format is suitable to upload audience list to MailChimp ?

Ms Word

Ms Excel

Ms Powerpoint

41 / 100

WWW means--------------------

(a) Web world wide

(b) World wide web

(c) Wide web world

(d) Wider world web

42 / 100

One of the benefits of Digital Marketing is for Business is?

Catching fun online

Viewing videos

Improved conversion rates

More followers on social media

43 / 100

Which of these is not an objective of Digital Marketing?

(a) Reaching the right audience

(b) To motivate your audience to take action

(c) Return on investment (ROI)

(d) To make friends

44 / 100

A landing page in email marketing is used to 窶ｦ窶ｦ..

Send Bulk Sms

Showcase and Collect data

Send bulk Email

45 / 100

. ......... Is a self-host blog.

a. WordPress

b. Wiz

C. Blogger

D. Canva

46 / 100

Which of these is not a blog platform ?

a. WordPress

b. Blogger

c. Wiz

d. Canva

47 / 100

Facebook marketing objectives includes all except 窶ｦ窶ｦ窶ｦ窶ｦ.

a. Awareness

b. Consideration

c. Relationship

d. Conversion

48 / 100

All of these are benefits of Facebook for business except 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ.

a. Provide customer support

b. Low cost marketing strategy

c. Targeted advertising

d. Reaching friends and family

49 / 100

Which of these platforms cannot be used for photo sharing?

a. Instagram

b. Pinterest

c. WhatsApp

d. Snapchat

50 / 100

Which of these is not a benefit of social media marketing for business 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ..

a. it窶冱 easier than ever to reach millions of people to promote your event

b. you can easily target your advertising by age, gender etc.

c. you can make new friends and chat with them

d. it窶冱 easy to develop custom message for different platforms

51 / 100

A customer buys your product for the following reasons except窶ｦ窶ｦ.

a. Price

b. Quality

c. disenfranchisement

d. Uniqueness

52 / 100

The Following are lead magnet in Email Marketing except?

a. PDFs

b. Videos

c. Mp3 audio files

d. Conversion

53 / 100

Which of these is not an aim of Email Marketing?

a. Converting strangers into friends

b. Leads to sales

c. Repeat customer into brand advocate

d. Sending greetings to friends

54 / 100

Online marketing goal is to achieve the following except

a. Prospects to customers

b. Customers to prospects

c. Sales to leads

d. Leads to sales

e. To promote hate

55 / 100

Email marketing is a marketing tool used to send 窶ｦ.................

a. Social messages

b. Bulk Mails

c. sms messages

56 / 100

The site used to remove background from images is

a. Remove.ng

b. Remove.bg

c. Remove.sg

d. Remove.org

57 / 100

The online tool used to monetize your blog is

a. google admob

b. google adsense

Bing Admob

58 / 100

Which of these can be used to design your Facebook business logo?

a. Postmaker

b. Canva

c. Instagram

d. Mailchimp

59 / 100

-----------------------------is the largest social media platform.

a. Twitter

b. Facebook

c. Instagram

d. Pinterest

60 / 100

--------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People.

(a) YouTube

(b) Snapchat

(c) TikTok

(d) Facebook

61 / 100

----------------- is the world's largest professional network with over 400 million professionals on it.

(a) Instagram

(b) Twitter

(c) LinkedIn

(d) Facebook

62 / 100

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

63 / 100

DM. .............................. is the largest social media platform

Instagram

Facebook

LinkedIn

64 / 100

DM. ......................... is a photo sharing platform

LinkedIn

Instagram

Facebook

65 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

66 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

67 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

68 / 100

DM. Mailchimp is a powerful platform for .................... except

Emailing

Lead generation

Graphic design

69 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

70 / 100

DM. Who is the current owner of Instagram ?

Mark Zuckerberg

Kevin Systom

Jack Dorsey

71 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

72 / 100

DM. *|FNAME|* is use to generate ................................

all names

first name

username

73 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

74 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

75 / 100

DM. It took radio ...................... years to reach 50 million customers

40

38

28

76 / 100

DM. Organic reach is .........................

Reaching people by paying

Reaching people without paying

Both

77 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

78 / 100

CP. In a power-interest grid, how do you manage a stakeholder with Low power and High Interest

a. Keep informed

b. Keep Satisfied

c. Monitor

d. Manage closely

79 / 100

DM. ............................... is the best way of sending traffic to your website.

lead generation

Reach

Brand awareness

Traffic

80 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

81 / 100

DM. ................................. is not a Facebook campaign goal

Messages

Awareness

Lead generation

Traffic

82 / 100

DM. .................................... is the function of Budget and schedule except ?

Bid cap

Daily and Lifetime budget

Targeting smart phone

83 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

84 / 100

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

85 / 100

DM. Google display ads makes use of ...............................

Text ads

Banner ads

Responsive and Banner ads

86 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

87 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

88 / 100

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

89 / 100

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

90 / 100

DM. Facebook has .......................... types of page.

8

6

none

91 / 100

DM. The following individuals are bloggers except

Ladun Ladi

Femi Filani

Kemi Showande

92 / 100

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

93 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

94 / 100

DM. Audience section in any type of online Advert is use for

People that should see your ad

The age you want to taarget only

For slowing Banner Ad

95 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

96 / 100

DM. The following are the best ways you can still traffic to your blog except ...........................

Shafring on Twitter

Sharing Pininterest

Sharing on Facebook

Sharing on Whatssap

97 / 100

DM. Cost per click means ........................

Total amount of your budget

The amount you pay per message

The amount you pay when someone clicks on the Advert

98 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

99 / 100

DM. Which of these is use to track your performance and traffic ?

Google ads

Google Analytics

Facebook Ad Manager

100 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

Your score is
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