Digital Marketing Examination – Corp Memberscheme

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1 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

2 / 100

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

3 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

4 / 100

DM. Cost per click means ........................

Total amount of your budget

The amount you pay per message

The amount you pay when someone clicks on the Advert

5 / 100

DM. Before you can monetize your YouTube channel you need the following.....................

100 subscribers only

10,000 subscibers

none of above

6 / 100

DM. The following are the best ways you can still traffic to your blog except ...........................

Shafring on Twitter

Sharing Pininterest

Sharing on Facebook

Sharing on Whatssap

7 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

8 / 100

DM. Audience section in any type of online Advert is use for

People that should see your ad

The age you want to taarget only

For slowing Banner Ad

9 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

10 / 100

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

11 / 100

DM. ..............................type of Ad shows on YouTube

Display Ad and Video Ad

Video ad only

Display Ad only

12 / 100

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

13 / 100

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

14 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

15 / 100

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

16 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

17 / 100

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

18 / 100

DM. JPG is what type of image

Image with background

Image without background

Image in motion

19 / 100

DM. Google display ads makes use of ...............................

Text ads

Banner ads

Responsive and Banner ads

20 / 100

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

21 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

22 / 100

DM. ................................. is not a Facebook campaign goal

Messages

Awareness

Lead generation

Traffic

23 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

24 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

25 / 100

DM. Organic reach is .........................

Reaching people by paying

Reaching people without paying

Both

26 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

27 / 100

DM. ......................... is the most important part of an email composition

Subject

Content

Sender name

28 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

29 / 100

DM. Search engine Optimization is divided into ........................ sections

1

2

3

4

30 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

31 / 100

DM. The following are social media platforms except

Facebook

Twitter

Blogspot

32 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

33 / 100

DM. ......................... is a photo sharing platform

LinkedIn

Instagram

Facebook

34 / 100

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

35 / 100

With Digital Marketing you can reach people in your location and outside your country.

True

False

Uncertain

36 / 100

Digital marketing includes all of these except -------------------------

Email Marketing

Radio Marketing

Social media Marketing

Google ads

37 / 100

Search ads do not use........................

Budget

Audience

Hashtags

Location

38 / 100

Google search ads can be targeted based on all of these except ...........................

Hashtags

Location

Budget

Interests

39 / 100

Which of the following is use for sending bulk sms................

www.dbulksms.com

www.ebulksms.com

www.bulk.com

40 / 100

Short clips that shows while watching a YouTube video is known as

a. Video ads

b. Display ads

c. Search Ads

41 / 100

The type of ads that pop up to your screen while browsing is known as .............................

a. Search ads

b. Mapon Ads

c. Display ads

42 / 100

Search ads are used to target customers on ........................

Youtube Result

Google Search Result

Display Result

43 / 100

Which of these format is suitable to upload audience list to MailChimp ?

Ms Word

Ms Excel

Ms Powerpoint

44 / 100

WWW means--------------------

(a) Web world wide

(b) World wide web

(c) Wide web world

(d) Wider world web

45 / 100

The most important part of the email is 窶ｦ窶ｦ窶ｦ窶ｦ.

The Senders Name

The Content

The style

The Subject

46 / 100

A landing page in email marketing is used to 窶ｦ窶ｦ..

Send Bulk Sms

Showcase and Collect data

Send bulk Email

47 / 100

The set of people who register on your site to receive email/content are called窶ｦ..

friends

followers

Leads

members

48 / 100

All of these are benefits of Instagram for business except 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ..

a. Hashtags can increase visibility

b. Stories make your business relatable

c. You can run search advert

d. You can effectively engage with customers

49 / 100

Facebook marketing objectives includes all except 窶ｦ窶ｦ窶ｦ窶ｦ.

a. Awareness

b. Consideration

c. Relationship

d. Conversion

50 / 100

All of these are benefits of Facebook for business except 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ.

a. Provide customer support

b. Low cost marketing strategy

c. Targeted advertising

d. Reaching friends and family

51 / 100

Building relationships, building brand loyalty, reaching a particular demographic; are all specific reach out goals in the following except 窶ｦ..

a. Facebook

b. Twitter

c. Pinterest

d. YouTube

Radio Marketing

52 / 100

Which of these platforms cannot be used for photo sharing?

a. Instagram

b. Pinterest

c. WhatsApp

d. Snapchat

53 / 100

Which of these is not a benefit of social media marketing for business 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ..

a. it窶冱 easier than ever to reach millions of people to promote your event

b. you can easily target your advertising by age, gender etc.

c. you can make new friends and chat with them

d. it窶冱 easy to develop custom message for different platforms

54 / 100

A customer buys your product for the following reasons except窶ｦ窶ｦ.

a. Price

b. Quality

c. disenfranchisement

d. Uniqueness

55 / 100

Which of these is not an aim of Email Marketing?

a. Converting strangers into friends

b. Leads to sales

c. Repeat customer into brand advocate

d. Sending greetings to friends

56 / 100

Which of these is not a type of ad ?

a. Display ads

b. Search ads

c. App ads

d. Phone ads

57 / 100

Which of these can be used to design your Facebook business logo?

a. Postmaker

b. Canva

c. Instagram

d. Mailchimp

58 / 100

-----------------------------is the largest social media platform.

a. Twitter

b. Facebook

c. Instagram

d. Pinterest

59 / 100

--------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People.

(a) YouTube

(b) Snapchat

(c) TikTok

(d) Facebook

60 / 100

----------------- is the world's largest professional network with over 400 million professionals on it.

(a) Instagram

(b) Twitter

(c) LinkedIn

(d) Facebook

61 / 100

Which of these is not a social media?

(a) WhatsApp

(b) Pinterest

(c) Zoom

(d) Instagram

62 / 100

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

63 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

64 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

65 / 100

DM. Mailchimp is a powerful platform for .................... except

Emailing

Lead generation

Graphic design

66 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

67 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

68 / 100

DM. ......................... is the most important part of an email composition

Subject

Content

Sender name

69 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

70 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

71 / 100

DM. Facebook marketing has .................. campaign objectives ?

5

3

10

72 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

73 / 100

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

74 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

75 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

76 / 100

DM. .................................... is the function of Budget and schedule except ?

Bid cap

Daily and Lifetime budget

Targeting smart phone

77 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

78 / 100

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

79 / 100

DM. PNG is what type of image

Image with background

Image without background

Image in motion

80 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

81 / 100

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

82 / 100

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

83 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

84 / 100

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

85 / 100

DM. Inorganic reach is type of reach based on

Effort and hardwork

Paid traffic

Facebook Traffic

86 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

87 / 100

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

88 / 100

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

89 / 100

DM. Facebook has .......................... types of page.

8

6

none

90 / 100

DM. The following individuals are bloggers except

Ladun Ladi

Femi Filani

Kemi Showande

91 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

92 / 100

DM. Audience section in any type of online Advert is use for

People that should see your ad

The age you want to taarget only

For slowing Banner Ad

93 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

94 / 100

DM. The following are the best ways you can still traffic to your blog except ...........................

Shafring on Twitter

Sharing Pininterest

Sharing on Facebook

Sharing on Whatssap

95 / 100

DM. Before you can monetize your YouTube channel you need the following.....................

100 subscribers only

10,000 subscibers

none of above

96 / 100

DM. Cost per click means ........................

Total amount of your budget

The amount you pay per message

The amount you pay when someone clicks on the Advert

97 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

98 / 100

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

99 / 100

DM. Which of these is use to track your performance and traffic ?

Google ads

Google Analytics

Facebook Ad Manager

100 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

Your score is
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