Digital Marketing Examination – Corp Memberscheme

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple-choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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1 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

2 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

3 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

4 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

5 / 100

DM. Facebook has .......................... types of page.

8

6

none

6 / 100

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

7 / 100

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

8 / 100

DM. SEM is a .......................

Paid Reach

Free reach

Organic reach

9 / 100

DM. Inorganic reach is type of reach based on

Effort and hardwork

Paid traffic

Facebook Traffic

10 / 100

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

11 / 100

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

12 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

13 / 100

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

14 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

15 / 100

DM. JPG is what type of image

Image with background

Image without background

Image in motion

16 / 100

DM. PNG is what type of image

Image with background

Image without background

Image in motion

17 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

18 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

19 / 100

DM. ................................. is not a Facebook campaign goal

Messages

Awareness

Lead generation

Traffic

20 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

21 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

22 / 100

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

23 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

24 / 100

DM. Facebook marketing has .................. campaign objectives ?

5

3

10

25 / 100

DM. It took radio ...................... years to reach 50 million customers

40

38

28

26 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

27 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

28 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

29 / 100

DM. Who is the current owner of Instagram ?

Mark Zuckerberg

Kevin Systom

Jack Dorsey

30 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

31 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

32 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

33 / 100

DM. .............................. is the largest social media platform

Instagram

Facebook

LinkedIn

34 / 100

Digital marketing includes all of these except -------------------------

Email Marketing

Radio Marketing

Social media Marketing

Google ads

35 / 100

Search ads do not use........................

Budget

Audience

Hashtags

Location

36 / 100

Google search ads can be targeted based on all of these except ...........................

Hashtags

Location

Budget

Interests

37 / 100

Which of the following is use for sending bulk sms................

www.dbulksms.com

www.ebulksms.com

www.bulk.com

38 / 100

Short clips that shows while watching a YouTube video is known as

a. Video ads

b. Display ads

c. Search Ads

39 / 100

Which of these format is suitable to upload audience list to MailChimp ?

Ms Word

Ms Excel

Ms Powerpoint

40 / 100

Which of these is not an objective of Digital Marketing?

(a) Reaching the right audience

(b) To motivate your audience to take action

(c) Return on investment (ROI)

(d) To make friends

41 / 100

A landing page in email marketing is used to 窶ｦ窶ｦ..

Send Bulk Sms

Showcase and Collect data

Send bulk Email

42 / 100

The set of people who register on your site to receive email/content are called窶ｦ..

friends

followers

Leads

members

43 / 100

. ......... Is a self-host blog.

a. WordPress

b. Wiz

C. Blogger

D. Canva

44 / 100

Which of these is not a blog platform ?

a. WordPress

b. Blogger

c. Wiz

d. Canva

45 / 100

Facebook marketing objectives includes all except 窶ｦ窶ｦ窶ｦ窶ｦ.

a. Awareness

b. Consideration

c. Relationship

d. Conversion

46 / 100

All of these are benefits of Facebook for business except 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ.

a. Provide customer support

b. Low cost marketing strategy

c. Targeted advertising

d. Reaching friends and family

47 / 100

Which of these platforms cannot be used for photo sharing?

a. Instagram

b. Pinterest

c. WhatsApp

d. Snapchat

48 / 100

窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦis the use of social media platforms and website to promote a product or service.

a. Display marketing

b. social media marketing

c. Content Marketing

49 / 100

Online marketing goal is to achieve the following except

a. Prospects to customers

b. Customers to prospects

c. Sales to leads

d. Leads to sales

e. To promote hate

50 / 100

Email marketing is a marketing tool used to send 窶ｦ.................

a. Social messages

b. Bulk Mails

c. sms messages

51 / 100

The online tool used to monetize your blog is

a. google admob

b. google adsense

Bing Admob

52 / 100

Facebook is divided into 3 parts namely except

a. Personal account

b. Pages

c. Messenger

d. Group

53 / 100

-----------------------------is the largest social media platform.

a. Twitter

b. Facebook

c. Instagram

d. Pinterest

54 / 100

--------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People.

(a) YouTube

(b) Snapchat

(c) TikTok

(d) Facebook

55 / 100

----------------- is the world's largest professional network with over 400 million professionals on it.

(a) Instagram

(b) Twitter

(c) LinkedIn

(d) Facebook

56 / 100

Which of these is not a social media?

(a) WhatsApp

(b) Pinterest

(c) Zoom

(d) Instagram

57 / 100

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

58 / 100

DM. .............................. is the largest social media platform

Instagram

Facebook

LinkedIn

59 / 100

DM. ......................... is a photo sharing platform

LinkedIn

Instagram

Facebook

60 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

61 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

62 / 100

DM. The following are social media platforms except

Facebook

Twitter

Blogspot

63 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

64 / 100

DM. Mailchimp is a powerful platform for .................... except

Emailing

Lead generation

Graphic design

65 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

66 / 100

DM. Search engine Optimization is divided into ........................ sections

1

2

3

4

67 / 100

DM. ......................... is the most important part of an email composition

Subject

Content

Sender name

68 / 100

DM. *|FNAME|* is use to generate ................................

all names

first name

username

69 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

70 / 100

DM. It took radio ...................... years to reach 50 million customers

40

38

28

71 / 100

DM. Facebook marketing has .................. campaign objectives ?

5

3

10

72 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

73 / 100

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

74 / 100

DM. ............................... is the best way of sending traffic to your website.

lead generation

Reach

Brand awareness

Traffic

75 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

76 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

77 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

78 / 100

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

79 / 100

DM. PNG is what type of image

Image with background

Image without background

Image in motion

80 / 100

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

81 / 100

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

82 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

83 / 100

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

84 / 100

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

85 / 100

DM. Inorganic reach is type of reach based on

Effort and hardwork

Paid traffic

Facebook Traffic

86 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

87 / 100

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

88 / 100

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

89 / 100

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

90 / 100

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

91 / 100

DM. ..............................type of Ad shows on YouTube

Display Ad and Video Ad

Video ad only

Display Ad only

92 / 100

DM. Facebook has .......................... types of page.

8

6

none

93 / 100

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

94 / 100

DM. Facebook has a button called "create" , it can be used to create all except

Ads

Page

Event

Vidoes

95 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

96 / 100

DM. The following are the best ways you can still traffic to your blog except ...........................

Shafring on Twitter

Sharing Pininterest

Sharing on Facebook

Sharing on Whatssap

97 / 100

DM. Cost per click means ........................

Total amount of your budget

The amount you pay per message

The amount you pay when someone clicks on the Advert

98 / 100

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

99 / 100

DM. Which of these is use to track your performance and traffic ?

Google ads

Google Analytics

Facebook Ad Manager

100 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

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