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DIGITAL MARKETING NYSC EXAMINATION

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called:

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Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities?

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To reach 50 million customers, it took Internet _______ years

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What is one of the big differences between traditional media and social media?

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DM. Mailchimp is a powerful platform for .................... except

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What is the generally accepted difference between SEO and SEM?

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DM. ......................... is a photo sharing platform

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What methods of social network marketing should a company always use?

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_______uses a mail service to deliver a promotional printed piece to your target audience

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Which marketing techniques are most likely to pay you?

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  1. Which of the following is not a type of digital marketing activity?

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Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:

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The process of outsourcing a task or group of tasks to a generally large group of people is known as:

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The page is the page a visitor arrives at on your website after clicking an ad is called _______

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which of these is not among product characteristics

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The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities).

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An advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called:

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Which among these sells products or services directly to the public by mail order or telephone rather than through retailer media

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This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.

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DM. The total population of the world as of January 2020 is

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DM. .............................. is the largest social media platform

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Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ____________.

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Way promote a business with social media is__________

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________ is any kind of marketing where a company initiates the conversation and sends its message out to an audience

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Which of these is not meant by “guerilla marketing”?

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4Cs of marketing includes the following except

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  1. Social networks are organized primarily around __________. | Social Media Marketing mcqs

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DM. The following are social media platforms except

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Which of the following is valuable in increasing a page rank?

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Delivering different messages to members of a business decision making unit is a key difference between B2C and B2B marketing which is reflected in web design through

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Which of the following are types of SEO?

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_________ is a communication network that uses telephone line, cables, satellite and wireless connection to connect computers and other devices to the world wide web

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_______ is a type of marketing or advertising that focuses on social issues

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4Cs of marketing includes the following except

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Which among these is not a reason why people go online

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In the evolution digital marketing, in 1992 we have _________

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A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

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Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches.

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In a company who should own the social marketing plan?

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Which social network is considered the most popular for business to business marketing?

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____________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network.

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________is a form of marketing that uses location data to target advertising and promotions to target advertising and promotion to reach consumers in a particular location

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Today the most popular social networking site is

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____________ is a form of digital marketing that describes the use of the social web and social media (e.g. social networks, online communities, blogs or wikis) or any online collaborative technology for marketing activities, be it sales, public relations, research, distribution or customer service.

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A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

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Social networks are organized primarily around __________.

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What is “social media optimization”?

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Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

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_________ and ________are the most popular social networks globally.

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Which of the following is not a technique for optimizing your account?

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This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

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Which among these is not a type of digital marketing

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Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

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What can a company do on Facebook apart from their page to create a following?

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What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

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Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

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DM. Who is the founder of Facebook ?

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Which of the following is an illegal way of SEO?

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_______ is an advanced form of word-of-mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it.

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The practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment is called _______

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Which of these is not a pricing strategy

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Let’s say that you have a new product that needs to be advertised in a specific location. What action should you take?

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DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

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DM.  The following are platforms to start a blog except

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Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for ________. | Social Media Marketing mcqs

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The best way to improve search engine ranking is with

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HRM - The objective of employee appraisal is _______

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which is reflected in web design through ______.

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What is the term adopted for updates by Twitter users?

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Search page engine optimization refers to_________

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4Ps of marketing includes the following except

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This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as:

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________ marketing involves marketing something at a certain time or within a particular timeframe.

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An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results is called ________

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A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

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Which of the following refers to unsolicited electronic messages?

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DM. Who is the current owner of Instagram ?

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All of these are advantages of digital marketing over traditional marketing except

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A marketing campaign that emphasizes customer retention and satisfaction rather than sales transactions is called _______

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DM. Youtube is a .............................. type of platform

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Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site?

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How can a company ensure that the proper audience finds their YouTube videos?

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The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey is called _______

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________ is the process of marketing accomplished or facilitated via the use of internet technologies (e.g. web, email, intranet, extranets).

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Putting a marketing message in front of a customer in a variety of forms is called ___________

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What is the generally accepted difference between SEO and SEM?

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Technology that manages marketing processes and multifunctional campaigns, across multiple channels automatically

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  1. What does SEO stand for ?

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