Social Media & Digital Marketing

Course Content

INTRODUCTION TO DIGITAL MARKETING: STRATEGY AND FUNDERMENTALS

Introduction to Digital Marketing

00:00
The Six C’s of Digital Marketing

00:00
The Customer Journey

00:00
Business Models & Branding

00:00
Marketing Campaigns

00:00

GRAPHIC DESIGN WITH CANVA

FUNDAMENTALS

06:26
SEEING DESIGNS

03:54
TYPOGRAPHY

06:24
IMAGES

05:47
COLOUR THEORY

06:32
LAYOUT & COMPOSITION

05:14
BRANDING AND IDENTITY

06:25
SETTING UP CANVA FOR GRAPHICS

00:00
USING REMOVE.BG

03:04
CREATE A LOGO WITH CANVA

00:00
CREATING YOUR FIRST DESIGN

00:00

Content Marketing & Creation
Master the art of creating and planning content that resonates with your target audience and drives business goals.

Social Media Marketing
Leverage key social media platforms to build a community, influence your audience, and generate sales.

Search Engine Marketing (SEM)
Attract organic and paid traffic by understanding how search engines work and optimizing your content for them.

Paid Traffic & Advertising
Create effective ad campaigns on major platforms, and learn to measure and optimize them for maximum return on investment (ROI).

Email Marketing
Build an email marketing strategy that nurtures customer relationships and drives conversions.

Data Analysis & Measurement
Use data to make informed business decisions, optimize campaigns, and track your progress.

Campaign Optimization & Advanced Topics
Continuously improve campaign performance through testing and learn about specialized areas of digital marketing.

Course Content

INTRODUCTION TO DIGITAL MARKETING: STRATEGY AND FUNDERMENTALS

Introduction to Digital Marketing

The Six C’s of Digital Marketing

The Customer Journey

Business Models & Branding

Marketing Campaigns

GRAPHIC DESIGN WITH CANVA

FUNDAMENTALS

SEEING DESIGNS

TYPOGRAPHY

IMAGES

COLOUR THEORY

LAYOUT & COMPOSITION

BRANDING AND IDENTITY

SETTING UP CANVA FOR GRAPHICS

USING REMOVE.BG

CREATE A LOGO WITH CANVA

CREATING YOUR FIRST DESIGN

Content Marketing & Creation Master the art of creating and planning content that resonates with your target audience and drives business goals.

Content Marketing Perfection

The Marketing Funnel

Content Types

Storytelling

Social Media Marketing Leverage key social media platforms to build a community, influence your audience, and generate sales.

The Social Success Cycle

Key Platforms

Influencer Marketing

Best Practices

Search Engine Marketing (SEM) Attract organic and paid traffic by understanding how search engines work and optimizing your content for them.

Search Marketing Eco-system

Targeting Search Queries

On-Page Optimization

Platform-Specific SEO

Paid Traffic & Advertising Create effective ad campaigns on major platforms, and learn to measure and optimize them for maximum return on investment (ROI).

Traffic Temperature

Ad Platforms

Ads Retargeting

Troubleshooting

Email Marketing Build an email marketing strategy that nurtures customer relationships and drives conversions.

The Email Marketing Trio

Email campaign Life Cycle

Advanced Email Copywriting

Email Deliverability

Data Analysis & Measurement Use data to make informed business decisions, optimize campaigns, and track your progress.

Google Analytics

Key Performance Indicators (KPIs)

Audience Segmentation

The B2B Buyer Journey

Campaign Optimization & Advanced Topics Continuously improve campaign performance through testing and learn about specialized areas of digital marketing.

Split Testing Mastery

Qualitative Data

B2B Marketing

Essential Tools

Student Ratings & Reviews

Content Marketing & Creation
Master the art of creating and planning content that resonates with your target audience and drives business goals.

Social Media Marketing
Leverage key social media platforms to build a community, influence your audience, and generate sales.

Search Engine Marketing (SEM)
Attract organic and paid traffic by understanding how search engines work and optimizing your content for them.

Paid Traffic & Advertising
Create effective ad campaigns on major platforms, and learn to measure and optimize them for maximum return on investment (ROI).

Email Marketing
Build an email marketing strategy that nurtures customer relationships and drives conversions.

Data Analysis & Measurement
Use data to make informed business decisions, optimize campaigns, and track your progress.

Campaign Optimization & Advanced Topics
Continuously improve campaign performance through testing and learn about specialized areas of digital marketing.