Digital Marketing Examination – Corp Memberscheme

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ONLINE EXAMINATIONS

The online assessment is taken on completion of the training material. You will be asked 100 multiple-choice questions with a pass mark of 50%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the Exam again

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1 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

2 / 100

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

3 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

4 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

5 / 100

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

6 / 100

DM. The following individuals are bloggers except

Ladun Ladi

Femi Filani

Kemi Showande

7 / 100

DM. Facebook has .......................... types of page.

8

6

none

8 / 100

DM. ..............................type of Ad shows on YouTube

Display Ad and Video Ad

Video ad only

Display Ad only

9 / 100

DM. ....................is the combination of the good and bad SEO

white hat

black hat

gray hat

10 / 100

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

11 / 100

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

12 / 100

DM. SEM is a .......................

Paid Reach

Free reach

Organic reach

13 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

14 / 100

DM. Inorganic reach is type of reach based on

Effort and hardwork

Paid traffic

Facebook Traffic

15 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

16 / 100

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

17 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

18 / 100

DM. JPG is what type of image

Image with background

Image without background

Image in motion

19 / 100

DM. Google display ads makes use of ...............................

Text ads

Banner ads

Responsive and Banner ads

20 / 100

DM. .................................... is the function of Budget and schedule except ?

Bid cap

Daily and Lifetime budget

Targeting smart phone

21 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

22 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

23 / 100

DM. ............................... is the best way of sending traffic to your website.

lead generation

Reach

Brand awareness

Traffic

24 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

25 / 100

DM. Organic reach is .........................

Reaching people by paying

Reaching people without paying

Both

26 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

27 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

28 / 100

DM. *|FNAME|* is use to generate ................................

all names

first name

username

29 / 100

DM. Colour Theory is

the use of colour

the use of theoritical colour

the way you see colour

30 / 100

DM. Search engine Optimization is divided into ........................ sections

1

2

3

4

31 / 100

DM. Who is the founder of Facebook ?

Jack Dorsey

Niel Patel

Mark Zuckerberg

32 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

33 / 100

DM. The following are social media platforms except

Facebook

Twitter

Blogspot

34 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

35 / 100

DM. The following are platforms to start a blog except

blogger

wordpress

wambizi

36 / 100

Digital marketing includes all of these except -------------------------

Email Marketing

Radio Marketing

Social media Marketing

Google ads

37 / 100

Which of the following is use for sending bulk sms................

www.dbulksms.com

www.ebulksms.com

www.bulk.com

38 / 100

Short clips that shows while watching a YouTube video is known as

a. Video ads

b. Display ads

c. Search Ads

39 / 100

The type of ads that pop up to your screen while browsing is known as .............................

a. Search ads

b. Mapon Ads

c. Display ads

40 / 100

Search ads are used to target customers on ........................

Youtube Result

Google Search Result

Display Result

41 / 100

A business owner who wants to create google ads will sign up to ?

a. www.google.com

b. www.ads.google.com

c. www.googleads.com

d. www.googlebiz.com

42 / 100

Which of these format is suitable to upload audience list to MailChimp ?

Ms Word

Ms Excel

Ms Powerpoint

43 / 100

------------------------is a program by Google that allows publishers to monetize their content.

Blogger.com

Linkedin.com

Google Ads

Pinterest

44 / 100

One of the benefits of Digital Marketing is for Business is?

Catching fun online

Viewing videos

Improved conversion rates

More followers on social media

45 / 100

SEO stands for--------------

(a) Safe engine optimization

(b) Search entire optimization

(c) Safety engine options

(d) Search engine optimization

46 / 100

The most important part of the email is 窶ｦ窶ｦ窶ｦ窶ｦ.

The Senders Name

The Content

The style

The Subject

47 / 100

A landing page in email marketing is used to 窶ｦ窶ｦ..

Send Bulk Sms

Showcase and Collect data

Send bulk Email

48 / 100

The set of people who register on your site to receive email/content are called窶ｦ..

friends

followers

Leads

members

49 / 100

Which of these platforms cannot be used for photo sharing?

a. Instagram

b. Pinterest

c. WhatsApp

d. Snapchat

50 / 100

Which of these is not a benefit of social media marketing for business 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ..

a. it窶冱 easier than ever to reach millions of people to promote your event

b. you can easily target your advertising by age, gender etc.

c. you can make new friends and chat with them

d. it窶冱 easy to develop custom message for different platforms

51 / 100

The old form of marketing is called 窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ窶ｦ..

a. Modern Marketing

b. Traditional Marketing

c. Old Marketing

d. Archaic Marketing

52 / 100

The Following are lead magnet in Email Marketing except?

a. PDFs

b. Videos

c. Mp3 audio files

d. Conversion

53 / 100

Email marketing is a marketing tool used to send 窶ｦ.................

a. Social messages

b. Bulk Mails

c. sms messages

54 / 100

The site used to remove background from images is

a. Remove.ng

b. Remove.bg

c. Remove.sg

d. Remove.org

55 / 100

The online tool used to monetize your blog is

a. google admob

b. google adsense

Bing Admob

56 / 100

Which of these is not a type of ad ?

a. Display ads

b. Search ads

c. App ads

d. Phone ads

57 / 100

Facebook is divided into 3 parts namely except

a. Personal account

b. Pages

c. Messenger

d. Group

58 / 100

-----------------------------is the largest social media platform.

a. Twitter

b. Facebook

c. Instagram

d. Pinterest

59 / 100

--------------------Is the Biggest Video Platform In The World and the Second largest Search Engine With Billions Of People.

(a) YouTube

(b) Snapchat

(c) TikTok

(d) Facebook

60 / 100

Which of these is not a social media?

(a) WhatsApp

(b) Pinterest

(c) Zoom

(d) Instagram

61 / 100

Which of these is not one of the SMART methods of achieving goal?

(a) Specific

(b) Measurable

(c) Achievable

(d) Reliable

62 / 100

DM. ......................... is a photo sharing platform

LinkedIn

Instagram

Facebook

63 / 100

DMI. Internet is a .................... network that uses telephone lines, cable satellites and wireless connections.

Wide

Usable

Telecommunication

64 / 100

DM. The total population of the world as of January 2020 is

7.6 Billion

7.75 Billion

7.0 Billion

65 / 100

DM. Youtube is a .............................. type of platform

Photo sharing

Video sharing

Content sharing

66 / 100

DM. Who is the current owner of Instagram ?

Mark Zuckerberg

Kevin Systom

Jack Dorsey

67 / 100

DM. Search engine Optimization is divided into ........................ sections

1

2

3

4

68 / 100

DM. ......................... is the most important part of an email composition

Subject

Content

Sender name

69 / 100

DM. A landing page is a .................................

A sales page you can use to sell and also collect data

A full stack website

Website for Ecommerce store

70 / 100

DM. What do you need to create a blogger account ?

Yahoo mail

Google mail

Hotmail

71 / 100

DM. It took radio ...................... years to reach 50 million customers

40

38

28

72 / 100

DM. Organic reach is .........................

Reaching people by paying

Reaching people without paying

Both

73 / 100

DM. Facebook marketing has .................. campaign objectives ?

5

3

10

74 / 100

DM. Customers buy things because of the following main reasons except .......................

needs

wants

friends

75 / 100

DM. The following are website you can use to import from except .........................

1688

Amazon

Alibaba

Facebook cart

76 / 100

DM. ............................... is the best way of sending traffic to your website.

lead generation

Reach

Brand awareness

Traffic

77 / 100

DM. ............................ is the best Digital Marketing platform for get paid traffics.

Twitter

Facebook

Pininterest

Google Ads

78 / 100

DM. ..................................... are facebook campaign objectives except?

Lead generation

Awareness

Consideration

Conversion

79 / 100

DM. Facebook campaign is divided into .........................

Display Ad

Ad

Ad set

80 / 100

DM. Google search Ad makes use of .............................Ad

Banner Ad

Text Ad

Infographic Ad

81 / 100

DM. Brand awareness Advert is a type of Ad that ......................

Reach a lot of people

Take your brand to a lot of people

Gives you mainly like comment and shame

82 / 100

DM. Google display ads makes use of ...............................

Text ads

Banner ads

Responsive and Banner ads

83 / 100

DM. PNG is what type of image

Image with background

Image without background

Image in motion

84 / 100

DM. GIF is what type of image ?

Image in motion

Image with background

Image without background

85 / 100

DM. App install in Facebook Ad is .....................

Install app for people online

Advert for people to install app

A section on Facebook where you can download app

86 / 100

The following are Google Display Ad type except ?

Standard Display Ads

Gmail Ads

Banner Ads

87 / 100

DM. Organic reach can also be called.......................

Organic product

Paid reach

free reach

88 / 100

DM. Inorganic reach can also be called ..................................

Paid reach

Inorgainc product

Free reach

89 / 100

DM. Organic reach is type of reach based on .................................

Effort and Handwork

Paid Traffic

Facebook Traffic

90 / 100

DM. SEO is an .,........................

organic reach

inorganic reach

paid reach

91 / 100

DM. SEM is a .......................

Paid Reach

Free reach

Organic reach

92 / 100

DM. The following are 3 types of content SEO except

white hat SEO

black hat SEO

green hat SEO

93 / 100

DM.. ........................................is a good pratice of SEO

white hat

black hat

gray hat

94 / 100

DM. ..................... is the bad practice of SEO

white hat

black hat

green hat

95 / 100

DM. ......................is the function of Display Name in blogging

Name of Blogger

Name of blog

All of the above

96 / 100

DM. Audience section in any type of online Advert is use for

People that should see your ad

The age you want to taarget only

For slowing Banner Ad

97 / 100

DM. Facebook engagement Ad gives you......................

Comment

Like

Message

All of the above

98 / 100

DM. Which of these is not an example of digital marketing ?

Affliate marketing

Content marketing

social media marketing

Tv advert

99 / 100

DM. Which of these is not a search engine ?

Mozilla Firefox

Opera mini

Internet Explorer

Microsoft

100 / 100

DM. If your Facebook business page isn't getting enough engagement and call-to-action, what should you do ?

Compel people to engage your page

Promote your Ads

Post more photos

Create another business page

Your score is
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