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1. Public Relations is ____________________________

2. Effective public relations practitioners first

3. The following are post conference actions or activities except

3. Compared to other marketing communications tools, PR is the:

BPI means

How many types of Public relations Tactics do we have?

Press Releases, Press Tours, Feature Articles and Factsheets are tools for

Which of these is not a category of Public Relations Research?

Which of the following are not types of events?

------------------------ is the deliberate studies aimed at finding out  “the stakeholders’ overall attitudes, behaviours and perceptions towards their organisation.

What is Budgeting?

Nuggets for Improving Relationship between an Organization and Host Communities are the following except.

Which of these is not a Financial Publics of an Organisation?

Identity the odd among the listed.

The three basic functions of business organizations

Farming, Mining, Construction, Manufacturing, Power Generation are examples of

The following are examples of input except?

__________ is  concerned with   sensing,           serving,   and   satisfying  the      needs and wants of   the   present and potential customers  of the organization.

Distribution  is   concerned with

Environment scanning include all of the following except

Business organizations compete with themselves in the listed ways except.

_____________ process   of identifying groups   of   customers with similar characteristics to warrant  the design and          provision of products or services that the  larger               group wants and

Characteristics that can be used to determine market segments include all except.

Which of these is not an Importance of Forecasting in POM?

Time Horizon in Forecasting are the following except

It is the   responsibility  of Public Relations   department   to build and maintain a positioned   public   image                for   the

Which department is   concerned with   recruitment and training of personnel,  labour relations, contract   negotiations,   wage       and salary administration, assisting in manpower projections?

How many P窶冱 do we have in marketing?

What does VAR means?

Marketing is the __________________________

Age, Income, Educational  Level, Occupation And Geographical  Locations are__________ factor

When did Industrial Revolution happen?

Understanding the   customer   benefit package enables   management   to identify ways to gain competitive advantage in the marketplace.

Suppose that you were conducting a market analysis for a new textbook about Business management. What factors would you consider in order to identify a market segment?

Sales Forecasting Methods has how many Classification?

Users’ expectations & Sales force Composite are techniques under __________

_______________ is also known as   the buyers’ intentions methods.

Pick out the odd from the following.

The Importance of Marketing to any Economy include the following except

Which of these is not a problems of Marketing in Developing Economies?

What is Service?

Characteristics of Services includes all except

How many P窶冱 do we have in Services Marketing?

Putting the right product in the right place, at the right price, at the right time is _____________

_______________is the structured process that leads to a coordinated set of marketing decisions and actions, for a specific organization and over a specific period,

Marketing is the process of converting potential customers into

Selling includes

Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because

______________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.

The ______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).

The term marketing refers to

A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the.

Marketing buzz means ______________

______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

Diversification is best described as which of the following?

The ______________ function of marketing makes the products available in different geographic regions.

The traditional view of marketing is that the firm makes something and then ______________ it

The emotional attachment of a customer towards a brand is known as ______________.

Which of these is not among the Markets Framework?

A _________ is an organized collection of detailed information about individual customers or

Prospects that is accessible, actionable and current for marketing purposes such as lead generation and others.

What does WTO stands for?

The strategic value of Brand Loyalty includes all except

__________________is the process of acquiring, retaining and growing profitable customers.

What is Brand Relationship Management?

What is the full meaning of GATT?

Process of managing information about customers to maximize loyalty is said to be

In buyer decision process, percentage of potential customers in a given target market is called.

Percentage or number of customers who move from one level to next level in buying decision

process is called

Customized products and services for customers and interaction to individual customers are part of

______________is an individual in a retail market or an organization in the business market, which fulfils the requirement of the marketer窶? definition of target.

The initial approaches to CRM are classified into all except

There are how many service / sales levels to the Customer Service ?

Customer Relationship Management is about

A consumer buying behavior is influenced by

Multimedia Applications includes all except

The World Wide Web (WWW) is the best example of

Which of the following is not a characteristics of a Multimedia System?

A call centre is____________

Value -added services’ means_____________

To ‘Close a Call’ means____________

The output devices for a basic multimedia system includes all except

RAID means

DVD stands for

Information systems can assist managers by

Indirect marketing is the same as

Digital Marketing is the same as

_______________are usually constructed by the composition of primitive objects such as lines, polygons, circles, curves and arcs.

Standard marketing practices include

Niche market means

Out of the following______________ is NOT an objective of pricing.

What decision is taken under Planning?

For effective marketing, the salesmen should have which of these qualities?

Modern Method of Marketing includes all except

A Call means:

Which of the following sentences is TRUE?

What is Motivation?

The following are the components required for a multimedia system except

Good marketing requires one of the following